How to sell on Amazon
Hi everyone today I'm going to talk about how to get started selling on Amazon and to increase your Amazon sales.I'll even get a little bit into Amazon optimization. But this is really just an introductory content to tell you what you need to know really before making the jump into selling on Amazon and then some of the basics about competitive analysis and things like that. let's go ahead and jump right into it.
Need a Website
So first things first what are some of the pros about selling on Amazon. well first you don't need a website necessarily not know most people do have websites. especially the larger brands but you don't need one you can upload products and be selling there without having a website. Also they handle the shipping the the merchant and the customer. So that you don't need to ship in certain cases if you use FB a fulfillment by Amazon. The the credit card processing and all that is taking care on their end which is really nice and they handle the customer interaction as well which is a major major pro. also they've got 244 million users who are an Amazon which is a significant amount compared to many other websites online. And 54 million users that are using amazon prime.I use prime i'm sure many of you do who are watching this content.It's so easy people go straight there in fact forty-four percent of people when they go to make a purchase online go directly to Amazon. that is a huge huge amount.
Amazon Sale Takes
Amazon is forcing all of these smaller websites in order to sell through them because they have the larger distribution. That there's a lot of pros and I try to push pretty much anybody into amazon. But there's also cons too so here the some of the things that you need to be aware of. First they charge a fee right a variety of fees actually so that for individuals it's 99 per cents per sale plus a percentage of each sale. I'll get into that more in a second if you're on a pro merchant account it's 39 99 a month plus. They also charge a percentage of the sale. Now the sales vary based off of the category. It's usually like about eight percent to fourteen percent of the sale amazon takes. Baby products for example right here this is a baby I drew this content it's fifteen percent of the sale. Not not an artist right now also you lose some control right so that's important.
Monthly Storage Fees
You know that's not going all through your website you don't control the entire transaction people can leave negative reviews. If you're using fulfillment by amazon a lot of times those charges get even more expensive. I'll tell you why you know despite just the normal percentage that they charge. it actually they'll charge you for other things like keeping your products there right. Monthly storage fees through January through September or about 48 cents per cubic foot. Then through October through December, it's about 64 cents. If you're storing things in an Amazon warehouse they're fulfilling and shipping it for you. Right they're going to charge you a storage fee for that. All things to keep in an account. Now other things there's there's other fees there are inventory placement fees there are order handling fees and then there's a pick and pack fee right. There's a lot of different fees there are different icons it gets expensive right but the simplicity makes it really really good if you ask me if you have the opportunity to sell on amazon. I recommend you get in and you get good at it fast.
Competitive Analysis
Next step to doing that well here's what you would do some competitive analysis is always a great place to start. Once you know what specific product you're looking to sell. Review the top sellers look at their titles their description their bullet points these are really important Things for conveying messages that convert. When a user comes and they see these things that cost them to convert it's a very big part of Amazon SEO. But also some important part of the relevance of the product to the query. okay, you're not going to talk more about that in a moment also pricing is really important. I always recommend look at the 10 best-performing products in the category look at their pricing look at your product think about your margins, how do you fit in there and what's the most competitive price point that. You can have because pricing is a big factor in sales of course.
What sizes colors and bundles do they have bundles are huge right. I just bought a wetsuit I'm a big surfer they bundled in a hood for my wetsuit for the winter for a very very low price and enticed me to buy both at the same time. I'll tell you one more thing if they would have had booties as well which I also need all in one package that probably would have been enticed me to buy even more. You need to be smart about your bundles it can help you sell more and it can also help conversions right. Also, you know having multiple products together don't just sell one red t-shirt right sell that style of a t-shirt in a variety of different sides is a variety of different colors. Make sure that you give people that option so that they just don't bounce off of your product to something else right. These are things that you need to think about plenty of photos professional photos videos things that.
You know can really give the user a good feel for what product you're actually selling. They can see it they can feel confident in their purchase that's going to really help your conversion rates. You're going to want to look at what category your competitors are in what their reviews look like specifically do they have any negative reviews. Can you find a competitive advantage there do they have positive reviews if so why? Take that and then translate that into what you use to write your titles descriptions bullet points things like that. Then what is their sales rank because their sales break is an indicator of how successful they've been on Amazon. Make sure that you're looking at products that have high sales breaks that are bestsellers to used to do your competitive analysis and then transfer over to your own product optimization.
Amazon Search Engine Optimization
There's your competitive analysis we talked about the pros and cons but let's get into just a little bit about Amazon search engine optimization what goes into it. And I'm not going to cover everything this content that's going to be in the next content but just to kind of give you a taste. Really what it comes down to is the optimization of the individual product. Right the amount of sales that you've made and how recently you've made those sales. A number of reviews that you have and how recently you've generated those reviews for that individual product. This is a really easy way to look at it in a nutshell. If you want to break down product optimization if you want to break down how to get sales right this is top of funnel generation right it's there's a lot that could go into it there's there's advertising. There's getting your Amazon product ranked in Google so that you generate sales that way there's they're sending high-quality traffic through keynote. If you get a spike in sales you're going to rank higher there's a lot of different ways to generate those sales we have programs for that here at igniting visibility. Then of course review generation has some really cool ways to generate reviews it can get a little bit tricky. But just in a nutshell, these are the three main things that you need to focus on to rank better.
Competition Factor
The last thing that I'll say is the competition factor. You can have really great product optimization almost no sales and no reviews and if the competition is very very low. And they don't have either of those things either then you're going to rank high just as a result of your Amazon product optimization listing. When you go into a really competitive category you need to look at the competitive landscape. Think about why they've been successful right where they dominate find how you can match that exceed that and then look for the other areas that. You can be successful too in order to rank as high as possible.
